Joey Allaham inherited his passion and love for food and meat from his grandfather, who came from a long line of successful butchers. He was born in Damascus, Syria, and there he under the influence of his grandfather he learned a lot about the meat business, and developed real passion for food. He and his family immigrated to the U.S. in 1993 and settled in New York. Because of his family business he was constantly in and out of restaurants and hotels, which provided him knowledge, and gave him the basic tools for pursuing his dream and opening his own restaurant.
After moving to America, Joey Allaham started working as a stock boy at a mini-mart in Brooklyn, and slowly he progressed on the professional ladder. Once he decided to open a restaurant he put all of his time and effort into that. Joey Allaham was still in his 20s when he opened his first restaurant Prime Grill, on East 49th Street. The restaurant turned out to be a huge success and earned its reputation as one of the best restaurants in the city. After that he was able to expand his business and open Prime KO, now Prime West, Solo, and Prime Butcher Baker.
At that time, the reputation of kosher food wasn’t really flourishing, and Joey Allaham was determined to show people that there is so much more that can be done. Equipped with knowledge and skills he embarked on a journey to transform the public opinion on kosher dining, and make a real change. It didn’t take too long for him to create an elaborate new market with a bountiful array of kosher prepared foods. Soon New Yorkers were lining up to come and taste the best kosher experience. Joey Allaham was able to revive the kosher food industry by combining traditional and innovative food.
Primer Kosher KO