Toni Petniunas : Curriculum Vitae

EMPLOYMENT HISTORY

 

TONI PETNIUNAS (CONSULTANCY) – Los Angeles,                              Jan 2003 - Present

Writer, & Content Producer

 

Award-winning writer/brand strategist/producer leverages internet and design software know-how to offer a comprehensive suite of media services.

 

Energetic self-starter manages projects from strategic data analysis through to final delivery of content on budget, on time and on brand.

 

Conceptualizes, writes and produces powerful marketing tools for TV networks, design/ad agencies, corporations and digital-out-of-home leaders. 

 

Plans, budgets, designs, edits, builds and publishes engaging branded websites for small business clients in multiple categories.

 

Capabilities: blogs, ebooks, web content, online marketing presentations, video modules, email blasts, tweets and social marketing services plus traditional copywriting, video editing, producing and post.

 

Software Skills:  Web – HTML5 & CSS coding, JavaScript, Dreamweaver. Content management systems – Wordpress.  Collaborative tools – Sharepoint, Google Docs.  Video editing - Final Cut, Avid and After Effects.  Design – Photoshop, Illustrator, inDesign.  Office - Microsoft Word, Excel, PowerPoint.  Social – Hoot Suite, twitter, facebook.  Analytic – Google Analytics. 

 

Awards Best Inspirational Corporate Video Telly Award for DoubleTree Hotels and Platinum Creativity Award for Public Service video for Oracle, multiple Promax awards.

 

  • Recent Clients: Disney, Hallmark Channel, L.inc Design (Microsoft, Oracle), Lewin Productions (DoubleTree Hotels, Chevron, Union Bank), Outcast Media, PRN/iZon (Wal-Mart, Best Buy, Ralph’s, Alberstons Costco).

 

 

THREE RING CIRCUS – Los Angeles                                         Jul 1999 - Dec 2002

Director, Brand Strategy

 

  • Used research findings to inspire brand positioning and creative direction for global network clients.
  • Worked closely with VP, designers, web and video producers to deliver video and web media based on the brand direction.
  • Simultaneously researched, organized and wrote monthly installments of award-winning half-hour show, DirecTV News.

 

AIR CREATIVE- Los Angeles                                                     Jan. 1998 – June 1999

National News Div. Writer/Producer

 

  • Brainstormed, planned and produced image spots and marketing campaigns for news stations across the U.S.
  • Wrote ad copy for TV networks and film studios including CBS and Paramount Pictures.

 

 

 

CBS 2, LOS ANGELES – Los Angeles                                       Aug. 1992 – Dec. 1997

Writer/Producer

 

  • Supervised teams of artists, editors and videographers on live shoots to create high-quality, exciting TV and radio stories for the CBS West Coast flagship station.
  • Wrote, selected visuals and "cut" promos live or on tight deadlines on topics ranging from news, health, business and entertainment as well as product cross promotions.
  • Won four Silver Medallion Promax Awards, the "Oscars" of news promo.
  • Emmy-nominated “Dirty Dining” concept sparked public outcry that lead to a letter grading system for restaurants credited with preventing countless cases of food poisoning.

 

EDUCATION

BA UW Madison

Earning degree in Web Design and Development from UC Irvine.

 

VOLUNTEER

  • Taproot Foundation
  • Los Angeles Food Bank
  • War Horse

 

 

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