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    <title>Journal of Macromarketing</title>
    <id>http://www.zotero.org/styles/journal-of-macromarketing</id>
    <link href="http://www.zotero.org/styles/journal-of-macromarketing" rel="self"/>
    <link href="http://www.zotero.org/styles/american-marketing-association" rel="independent-parent"/>
    <link href="https://journals.sagepub.com/doi/pdf/10.1177/0276146720984815" rel="documentation"/>
    <category citation-format="author-date"/>
    <category field="social_science"/>
    <category field="communications"/>
    <issn>0276-1467</issn>
    <eissn>1552-6534</eissn>
    <updated>2022-03-11T02:13:33+00:00</updated>
    <rights license="http://creativecommons.org/licenses/by-sa/3.0/">This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License</rights>
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