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    <title>Journal of Advertising Research</title>
    <title-short>JAR</title-short>
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    <author>
      <name>Patrick O'Brien</name>
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    <category field="humanities"/>
    <issn>0021-8499</issn>
    <eissn>1740-1909</eissn>
    <updated>2023-10-06T03:51:08+00:00</updated>
    <rights license="http://creativecommons.org/licenses/by-sa/3.0/">This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License</rights>
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