Antony Regg
CVV, or Credit Verification Value, is a solution to authenticate a credit card purchase on the basis of the 3-4 digit number that appears on the rear (VISA, MasterCard, Discover) or on the front (AMEX) of the credit card. Usually only the person holding this credit card has access to this amount (Credit Card companies have strict rules against saving the CVV in the retailer's database). The edge of the CVV shop is that itis a number, plus it is written on the credit card itself, so it is hardly difficult for individuals to type it in, and the error margin is generally low. What is more exciting is that the CVV authentication practically reduces fraud to 0, as it is very uncommon for the person committing the fraud to have the CVV shop (unless, obviously, the credit card is stolen and not yet reported). The only disadvantage of the CVV is that some people don't even understand where to locate it; however, almost all purchase types right now have a small picture illustrating where to locate the CVV.
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