Chista Brown
You know what qualified sales leads are, but if you asked your sales account corporate executives and managers, would they have the same definition of an experienced lead? Probably not.
If qualified lead generation in a business to business advertising-for-leads program will be to succeed, advertising, sales and corporate management must share a unified definition of qualified sales leads. If you all agree in the beginning on exactly what a qualified lead is, the promotion team stands a much better chance of producing leads that will be precious to its sales managers and associates.
Location
USA
Disciplines
Affiliation
Business Leads
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