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Pamela Rasey : Curriculum Vitae
(NOTE: formatting did not take well with cut/paste but, data is there)
Pamela Rasey
465 19th Ave, Lachine, QC H8S 3R9 / 514.664.5304 (H) / 513.659.8203 (C)
Summary of Competencies
· Quantitative and qualitative market intelligence and business analysis experience
· Expertise in researching markets and competitive landscapes to develop brands, company and market positioning for complex technology-based products
· Proven track record in restructuring product offerings and marketing messages to drive revenue
· Ability to develop and execute strategic and tactical plans and recommend growth opportunities
Employment
09/03 – Present Independent Consultant (Canada & USA)
Montreal, Canada
Expertise Business Growth, New Market Development, Go-go-Market Strategy
High tech and Telecom industries, Non-Profits, Manufacturing, Embedded Systems
Services Market Research, Competitive Analysis, Market Positioning, Branding, Product Marketing & Tools, VOC Validations, Business Opportunity Analysis
Sample Customers Nstein, FARA, PG Govern, iBwave, Multitel, Karajaal, and TerraNova
Embrase – Co-Founder and Associate Partner www.embrase.com
11/06 – 11/07 FARA– Marketing & Development Officer (USA)
Friedreich’s Ataxia Research Alliance
Exton, PA
Marketing Corporate fundraising and strategy, creation of non-profit marketing tools, research pipeline development, website overhaul, brochure development
Accomplishments $1 M raised in a year
06/02 – 08/03 Radical Horizon– Director of Marketing (Canada)
Wireless Software-Defined Radio Platform Provider
Montreal, Canada
Marketing Planned, budgeted, and managed all marketing related activities
Developed go-to-market strategy
Developed content for business plan and case studies
Designed and managed all PR initiatives (press releases, white papers, articles, distribution, etc.)
Researched markets and developed market strategy for entry into specific verticals
Image makeover of PPT templates, website, trade show booth, sales tools, etc.
Accomplishments Second round of financing secured with new business plan
Secured company status in key organizations for business development
Increased awareness with 19 articles/quotes/listings in 10 months
Increased exposure with 16 event attendances and 7 trade show speaking/booth opportunities in 12 months
04/01 – 01/02 Webraska Mobile Technologies – North American Marketing Manager (North America & Europe)
Wireless Navigation mapping/traffic platform and applications for mobile devices
Montreal, Canada
Marketing Managed all North American marketing activities for French-based Company
Researched new vertical markets and implemented marketing and sales strategies
Developed Marketing Business Plan for North America (budget, SWOT, PR)
Managed all PR activities – press releases, trade shows, speaking engagements, analyst and publication interviews
Managed Tasks Proposals and Agreements with Outsourcers and Partners
Lead Development and Market Strategy
Sales and Marketing Tools
Liaison between US and European marketing teams
Accomplishments Grew Webraska North American market awareness by 48% with PR activities
Expanded Business Development in North America by 32%
11/98 – 12/00 Cincinnati Bell – Senior Marketing Manager (USA) eCommerce Division
Cincinnati, OH
Marketing Products: Packaged and Templated Applications for eCommerce Products, Dedicated and Dial-Up Internet Access, Online Advertising Development
Revenue Models: Upfront, per Subscriber, per Month
Business Case: Cost Justification, Payback Analysis, Return on Investment
Product Features, Road Map, Partner Analysis
Managed Vendor Relationships: B2B (Purchase Pro) and B2C (Orbit Commerce) within the Cincinnati Bell eCommerce Division
Managed Tasks Contract Management, Volume Purchase Agreements, Marketing Programs, Communications, Advertising, Trade Shows, Web Site Content
Managed Channel Sales Activities for Successful Rollout of 3 Product Lines
Accomplishments Led Team to put 10,000 Businesses on New B2C Platform
Led and Developed online marketing program for customer base of 90,000
Developed Materials & Trained Sales Force on eCommerce Solutions for 150+ Reps
Increased Small/Medium Business Revenue by 42% with eCommerce offerings
05/96 – 11/98 Cincom - Sales Executive and Marketing Manager (USA)
Document Solutions Group
Cincinnati, OH
Sales Major Account Management (6-State Territory)
Completed Sales (conception, presentation, proposals, and contract negotiation)
Marketing Market Segments: Call Center, Banking, Insurance, Finance, and Healthcare
Coordinated all Trade Show Activities
Built and Managed Telemarketing Group of 5
Developed Promotional Materials for New Product Rollouts
Communications Materials, Press Releases, Web Site Content, Product Brochures
Created Sales Toolkit and Sales Training Materials for all Products
Accomplishments Met Sales quota of $700,000 US in Year 1
Managed marketing budget of $300,000 US
05/93 – 04/96 Info Solutions – Account Manager (USA)
Software Reseller/Developer
Edgewood, KY
Sales Major Account Management (Procter & Gamble Worldwide)
Completed Sales (conception, presentation, proposals, and contract negotiation)
Training Created Materials, Taught End-User Software Classes at P&G Facility
Created Monthly Newsletter for Client on Applications
Accomplishments Directed all marketing, sales, and networking activities for Software Company for their largest Fortune 15 client
Evaluated business needs of clients both locally and internationally, and designed solutions to better manage their information (90% contract closure)
07/91 – 04/93 O’Neil & Associates - Sr. Technical Writer (USA)
Dayton, OH
Education
1990 University of Dayton
Bachelor of Sciences Degree in Management
Minor in Business
1996 Solution Selling Certification
2004 Chasm Institute Training / Certification