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Pamela Rasey : Curriculum Vitae

(NOTE: formatting did not take well with cut/paste but, data is there)


Pamela Rasey

465 19th Ave, Lachine, QC H8S 3R9 / 514.664.5304 (H) / 513.659.8203 (C) 


Summary of Competencies


·         Quantitative and qualitative market intelligence and business analysis experience

·         Expertise in researching markets and competitive landscapes to develop brands, company and market positioning for complex technology-based products

·         Proven track record in restructuring product offerings and marketing messages to drive revenue

·         Ability to develop and execute strategic and tactical plans and recommend growth opportunities


09/03 – Present          Independent Consultant (Canada & USA)                                          


                                    Montreal, Canada


Expertise                     Business Growth, New Market Development, Go-go-Market Strategy

 High tech and Telecom industries, Non-Profits, Manufacturing, Embedded Systems


Services                       Market Research, Competitive Analysis, Market Positioning, Branding, Product Marketing & Tools, VOC Validations, Business Opportunity Analysis


Sample Customers      Nstein, FARA, PG Govern, iBwave, Multitel, Karajaal, and TerraNova

                                    Embrase – Co-Founder and Associate Partner


11/06 – 11/07              FARA– Marketing & Development Officer (USA)                                   

Friedreich’s Ataxia Research Alliance


                                    Exton, PA


Marketing          Corporate fundraising and strategy, creation of non-profit marketing tools, research pipeline development, website overhaul, brochure development


Accomplishments    $1 M raised in a year


06/02 – 08/03              Radical Horizon– Director of Marketing (Canada)                               

Wireless Software-Defined Radio Platform Provider


                                    Montreal, Canada


Marketing          Planned, budgeted, and managed all marketing related activities

Developed go-to-market strategy

Developed content for business plan and case studies

Designed and managed all PR initiatives (press releases, white papers, articles, distribution, etc.)

Researched markets and developed market strategy for     entry into specific verticals

Image makeover of PPT templates, website, trade show  booth, sales tools, etc.


Accomplishments        Second round of financing secured with new business plan

                                    Secured company status in key organizations for business development

Increased awareness with 19 articles/quotes/listings in 10 months

Increased exposure with 16 event attendances and 7 trade show speaking/booth opportunities in 12 months


04/01 – 01/02              Webraska Mobile Technologies – North American Marketing Manager (North America & Europe)                                                                                        

Wireless Navigation mapping/traffic platform and applications for mobile devices


                                    Montreal, Canada


Marketing                    Managed all North American marketing activities for French-based Company

                                    Researched new vertical markets and implemented marketing and sales strategies

                                    Developed Marketing Business Plan for North America (budget, SWOT, PR)

Managed all PR activities – press releases, trade shows, speaking engagements, analyst and publication interviews


Managed Tasks           Proposals and Agreements with Outsourcers and Partners

                                    Lead Development and Market Strategy

                                    Sales and Marketing Tools

Liaison between US and European marketing teams


Accomplishments        Grew Webraska North American market awareness by 48% with PR activities

                                    Expanded Business Development in North America by 32%


11/98 – 12/00              Cincinnati BellSenior Marketing Manager (USA)                                       eCommerce Division


                                    Cincinnati, OH


Marketing                    Products: Packaged and Templated Applications for eCommerce Products, Dedicated and Dial-Up Internet Access, Online Advertising Development

Revenue Models: Upfront, per Subscriber, per Month

Business Case: Cost Justification, Payback Analysis, Return on Investment

Product Features, Road Map, Partner Analysis

Managed Vendor Relationships: B2B (Purchase Pro) and B2C (Orbit Commerce) within the Cincinnati Bell eCommerce Division


Managed Tasks           Contract Management, Volume Purchase Agreements, Marketing Programs, Communications, Advertising, Trade Shows, Web Site Content

Managed Channel Sales Activities for Successful Rollout of 3 Product Lines


Accomplishments        Led Team to put 10,000 Businesses on New B2C Platform

                                    Led and Developed online marketing program for customer base of 90,000

Developed Materials & Trained Sales Force on eCommerce Solutions for 150+ Reps

Increased Small/Medium Business Revenue by 42% with eCommerce offerings


05/96 – 11/98              Cincom - Sales Executive and Marketing Manager (USA)

                                    Document Solutions Group


                                    Cincinnati, OH


Sales                            Major Account Management (6-State Territory)

Completed Sales (conception, presentation, proposals, and contract negotiation)


Marketing                    Market Segments: Call Center, Banking, Insurance, Finance, and Healthcare

Coordinated all Trade Show Activities

                                    Built and Managed Telemarketing Group of 5

                                    Developed Promotional Materials for New Product Rollouts

                                    Communications Materials, Press Releases, Web Site Content, Product Brochures

                                    Created Sales Toolkit and Sales Training Materials for all Products


Accomplishments        Met Sales quota of $700,000 US in Year 1

                                    Managed marketing budget of $300,000 US


05/93 – 04/96              Info SolutionsAccount Manager (USA)                                               

                                      Software Reseller/Developer


                                      Edgewood, KY


Sales                            Major Account Management (Procter & Gamble Worldwide)

Completed Sales (conception, presentation, proposals, and contract negotiation)


Training                      Created Materials, Taught End-User Software Classes at P&G Facility

                                    Created Monthly Newsletter for Client on Applications


Accomplishments        Directed all marketing, sales, and networking activities for Software Company for their largest Fortune 15 client

                                    Evaluated business needs of clients both locally and internationally, and designed solutions to better manage their information (90% contract closure)



07/91 – 04/93              O’Neil & Associates - Sr. Technical Writer (USA)


                                    Dayton, OH




1990                            University of Dayton

Bachelor of Sciences Degree in Management

Minor in Business


1996                            Solution Selling Certification


2004                            Chasm Institute Training / Certification