moodLabs helps online brands develop & improve relationships with their online audience, changing the focus from looking at the past (analytics) to adapting in real time to the actions & behavior of individual guests.

This is made possible by what we call DAX: the Dynamic Adaptive Experience, in which behavioral, mood and emotional factors are evaluated in multiple dimensions, ultimately providing an environment that enables online brands to understand and serve their audience as valued individual guests. In turn, this enhances consumer loyalty, trust in the brand, and satisfaction from the extraordinary personalized service that improves with every visit.

Location

minneapolis, mn

Disciplines

• Digital Humanities

Affiliation

moodLabs

Website

http://www.moodlabs.org