JOHANN

Metro Atlanta

www.johannlohrmann.com

http://www.linkedin.com/in/johannlohrmann



DIRECTOR OF RESEARCH & DEVELOPMENT



Emmy-nominated and two-time Silver Telly recipient with over 10 years of international marketing, media, cross-media advertising, research, and communications experience with ‘blue-chip’ and start-up companies.  Career highlights include identifying new revenue streams, decreasing costs through expert negotiations to save clients over $85,000 in media buys, managing budgets ranging up to $75,000 directing and collaborating with marketing staffs of 12, and building profitable connections between marketing and media targets.  Particularly adept at organizing and marketing media libraries, making overlooked assets commercially available for revenue generation.  Proficient in French.  

Core competencies include: 



Intelligence Research | Market Analysis | Communications | Brand Position SEO | Media Strategy | Research Project Management | Demographic Research | Writing | Benchmark Research | Product Management



PROFESSIONAL EXPERIENCE

Noodlehead Studios

Atlanta, GA                                  

2009-Current

Director of Research & Development, Under Contract   



•Designed product market strategies complete with timelines, milestones, and accountability factors.

•Built competitive intelligence research protocols for internal and external use.

•Developed SEO and Social media elements checklist for clients use from analysis to delivery.

•Built and developed partnerships to enhance multi-channel branding based on industries served.

•Created and delivered product market strategies to partners, vendors and external clients. Planned and implemented company wide strategies for eventual growth.



UBM/RISI, Inc.

Atlanta, GA

2007 –2009

(United Business Media/Resource Information Systems, Inc.)

Research (Intel) Analyst



Provided analysis to support strategic decision-making of executive level clients of RISI, Inc., the premier source of independent economic analysis for the global forest products industry. 



•Conducted survey research, ad-effectiveness studies, and other custom projects across media types, collaborated with economists, engineers and news editors to ensure information is accurate, appropriately measured and met the goals of the clients.

•Originated and created an interactive mock-up media program that integrated intelligence for internal and external clients, possible revenue generation of $315,000, minimum savings of $35,000.

•Led data mining efforts for North America in English and French included both online and printed publications, weekly newsletters and data media reports.

•Designed and implemented research procedures that were adopted for use by all analysts.

•Managed research relationships and incoming research requests for North American that included privacy and security of the analytic data source.

•Developed content and ideas for research proposals and peer-reviewed articles.

•Expanded true cross-media perspective on the RISI brand, informing key business decisions involving editorial content, strategic marketing, and external partnerships.



Lohrmann Media

Atlanta, GA/Charlotte, NC, Montreal, PQ                                       July 2005 - present

Media & Research Consultant   

            

Directed projects for ‘blue chip’ companies, start-ups, and non-profit organizations, providing detailed understanding of potential audience by analyzing ratings and qualitative data for management, programming, promotion, and sales efforts. Representative clients include Solar Velocity, Time Warner Wachovia Video Network, International House, Rayvan Media, Emulsion Arts, and Watchmojo.



•Researched and secured footage according to documentary storyboard for Time Warner Projects.

•Supervise transition of rights and clearances based on specific end user needs and secure the necessary permits for long-term usage.

•Key negotiator with vendors selected to ensure smooth and profitable acquisitions with TW.      

•Negotiated media buys and implemented controls to ensure media was delivered appropriately. 

•Supervised research staff of 5 at National Archives, Library of Congress and University libraries while consulting Wachovia Video Network.

•Identified profitable solutions based on subject matter, demographics and grant cycle trends, helping International House secure up to $25,000.

•Manage creation of company website, incorporating blogging tool as part of grassroots marketing efforts to build brand awareness and drive visitors to International House website.

•Forecast project budget and rallied marketing team toward a common goal.

•Prepared Rayvan Media for market expansion, providing analysis on key demographics and media trend usage of Hispanic households, resulting in capture of 8% of market share increase.

•Identified opportunity for two struggling organizations to combine resources in a strategic partnership resulting in plan to secure up to $45,000 in funding from the bank.

•Proposed plans for Emulsion Arts to best utilize footage through strategic partnerships, licensing fees, and merchandising resulting in projected revenue growth of $15,000.               

•Performed review of in-house stock and presented partnership options for economic benefit.



WTVI-TV

Charlotte, NC                                           

July 2000 - December 2006

Researcher, Director, Producer, Associate Producer, Traffic Assistant (Consistently Promoted)

•Organized media library and initiated new products for sale, accounting for 4% increase in sales.

•Wrote, directed and produced 18 segments for Charlotte PBS affiliate including award-winning documentaries, pledge commercials, children's programming and special guest features.

•Conducted demographics analysis based on Nielsen Ratings and presented findings and recommendations to guide senior staff decisions on future programming.

•Supervised research at US, Canadian, French Archives, International Libraries, Universities and Military Libraries for documentaries and background research.

•Created developmental strategic plans, adjusted programming to capitalize on new opportunities.



AWARDS & AIRINGS

2010, PBS National Launch of Where Wealth Lives, as Senior Researcher

2007, PBS Regional Launch of Louisville’s Own Ali, Associate Producer, Researcher

2006, Emmy-Nominated for How I Survived World War II, WTVI-TV, as Producer, Sr. Researcher

2006, Silver Telly for How I Survived World War II, WTVI-TV, as Producer, Researcher



EDUCATION   

BA, Communications

Ashford University, 2010                         



NORTH AMERICAN INSTITUTIONS- Places of Research

National Archives and Records Administration, Library of Congress, Universities, Libraries, Online, McGill University, Concordia, Bibliothèque et Archives nationales du Québec