Social media has gained considerable amount of research in marketing communication domain. Its impact has not been only limited to our personal lives but also to our professional and social lives. It has changed the way people interact, communicate or meet people. Tourism one of the most poplular leisure activity world wide is no exception. People talk about destinations, post pictures, share post visit experiences on social media, which has important implications for destinations, destination organisations, travel agents and tour operators. This group intends to unite people working in this domain to share their research, articles, viewpoints and perceptions about social media in tourism.