A group of smartData Enterprises inc (smartians) along with CEO Mr. Ajay Tiwari attended one week of programme on B2B Marketing at IIM Ahmedabad. The programme was aimed to improve marketing concepts and offered insights of how to position, enter market, brand, and manage alliances in a B2B context. The programme provided an opportunity to enhance skillset on strategic planning, decision-making, problem-solving, and general management. It was a good opportunity to gain from wide experience of IIM faculty and to interact with other professionals who joined the programme from diverse domains.