| Engaging Young Employees (Gen Y) in a Social Media Dominated World – Review and Retrospection |
m.t.brzozowski |
Jun 9, 2016 9:30:07 AM |
| Interviews, Learning the Craft of Qualitative Research Interviewing |
m.t.brzozowski |
Jun 8, 2016 8:19:07 AM |
| Reputational risks and the rising power of digital publicity |
m.t.brzozowski |
May 30, 2016 10:20:06 AM |
| Branding in the Age of Social Media |
m.t.brzozowski |
May 26, 2016 12:34:13 PM |
| Brand cohesiveness across social media |
m.t.brzozowski |
May 26, 2016 12:22:14 PM |
| Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a Two-Stage Decision Making Model |
m.t.brzozowski |
May 26, 2016 12:01:03 PM |
| Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews? |
m.t.brzozowski |
May 26, 2016 10:59:36 AM |
| Social influence's impact on reader perceptions of online reviews |
m.t.brzozowski |
May 26, 2016 10:25:57 AM |
| New consumer behaviour: A review of research on eWOM and hotels |
m.t.brzozowski |
Jun 16, 2016 9:28:05 AM |
| Non-Gatekeeping on Social Media: A Reputation Monitoring Approach and its Application in Tourism Services |
m.t.brzozowski |
May 21, 2016 9:17:12 AM |
