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nchu marketing group

Recently Added Items

Title	Added By	Updated On
Advertising Principles and practice	kais900202	Apr 9, 2013 9:13:45 AM
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?	kais900202	Apr 1, 2013 9:05:00 AM
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?	kais900202	Apr 1, 2013 9:01:26 AM
Price fairness perceptions and customer loyalty in a retail context	weiiew77	Jan 21, 2013 3:34:42 PM
Customers’ reactions to price increases: do customer satisfaction and perceived motive fairness matter?	weiiew77	Jan 21, 2013 3:33:32 PM
Cents or percent? The effects of promotion framing on price expectations and choice	weiiew77	Jan 21, 2013 3:05:33 PM
American Marketing Association. Conference Proceedings	kais900202	Jan 11, 2013 4:30:55 AM
Effects of discount framing in comparative price advertising	weiiew77	Dec 19, 2012 11:51:53 AM
Why consumers respond differently to absolute versus percentage descriptions of quantities	weiiew77	Dec 19, 2012 11:27:29 AM
Media differences in rational and emotional responses to advertising	kais900202	Nov 27, 2012 1:57:54 AM

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