
Willem Heesbeen : Curriculum Vitae
AALTO University
Academic Research and Advanced Degree Programs
IDBM Program – Prof. Mikko Koria, subject: strategy considerations, planning and navigation
Applied Art & Design – Prof. Timo Salli, subject: positioning design, collaboration and creative synthesis
Freelance - Strategy Planner
DDB (Advertising Agency)
Accounts: Holland America Line, Microsoft
Socio-demographic analysis, audience engagement and brand building.
Wunderman (Relationship Marketing Agency)
Accounts: Microsoft, Zumobi
Customer connections review, service modeling and scenario testing, partner network engagement, community building.
MediaPartners (Content Strategy & Production)
Accounts: Rob Salkowitz, Microsoft
Content planning and directing, concerning given subjects; business insights and economic trends, future scenarios, scenario planning, business patterns.

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