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Willem Heesbeen : Curriculum Vitae

AALTO University

Academic Research and Advanced Degree Programs

IDBM Program – Prof. Mikko Koria, subject: strategy considerations, planning and navigation

Applied Art & Design – Prof. Timo Salli, subject: positioning design, collaboration and creative synthesis

 

Freelance - Strategy Planner

DDB (Advertising Agency)

Accounts: Holland America Line, Microsoft

Socio-demographic analysis, audience engagement and brand building. 



Wunderman (Relationship Marketing Agency)

Accounts: Microsoft, Zumobi

Customer connections review, service modeling and scenario testing, partner network engagement, community building.



MediaPartners (Content Strategy & Production)

Accounts: Rob Salkowitz, Microsoft

Content planning and directing, concerning given subjects; business insights and economic trends, future scenarios, scenario planning, business patterns.