Chadd Boulter understands that in order to make it as a professional snowboarder you need to do everything that you can to show off your skills with the aim of attracting corporate sponsors. He has made a number of videos that helped get him in front of some major decision-makers, resulting in him receiving sponsorships from companies like Puma, Red Bull and Nitro at various points throughout his career. This has allowed him to focus more on the sport.