Aaron Marcus

I am a pioneer user-interface designer/analyst, beginning in 1969, and the first graphic designer in the world to work full-time with computer graphics in 1967. My company plans, researches, designs, evaluates, and sometimes implements computer-based visual communication. We work with metaphors, mental models, navigation, interaction, and appearance. We are concerned with cross- and trans-cultural issues. I have written six books and about 250 publications.